Posted September 29, 2015
By Tim Varner

Roost and Urban Airship Connect


Roost is happy to partner with Urban Airship as part of Connect, a new omni-channel approach to listening and reacting to customer behavior in realtime.

Urban Airship’s Connect is a contextual engine that provides marketers an up to the minute understanding of customer behavior across their mobile channels. As part of Connect, Urban Airship relies on Roost to power listening and interaction for web push — browser-based push notifications.

The shared customer base of Roost, the leading provider of web push, and Urban Airship, the leading provider of app push, can now leverage data from both channels to provide the best possible experience for end users. This cross-channel view into audience behavior empowers marketers with a comprehensive and immediately actionable understanding of how to best drive engagement.

As part of the release, Roost CEO Casey Haakenson says, “Urban Airship Connect gives Roost an unprecedented view into mobile behavior that will power relevant and timely interactions between brands and their audience.”

Connect launch customers include Redbox, Rhapsody, and the NHL. For more information about putting web and native app push in concert with one another, please see Connect or contact us at

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