Blog

Posted August 28, 2015
By Burton Miller

Roost On-Site Notification Center Allows Users to Catch-Up On What They Missed

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Like many Roost users, you may be using Roost right now to reach out to your audience¬†when they are away from your site (that’s the¬†primary use of push notifications). But often audience members may miss out on some of those…   Read More

Posted August 24, 2015
By Burton Miller

New Roost WordPress Plugin Available – Adding Customized Post Images & More

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The new Roost WordPress Plugin has just been released, and we recommend that all sites using the plugin perform the simple upgrade. What’s new in this release? Lots of magnificent customizations and enhancements! THE BELL You may have heard about…   Read More

Posted August 12, 2015
By Burton Miller

Roost Works for Everybody – SSL Not Required

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When Chrome notifications were first released, some were disappointed that web push was restricted to SSL/HTTPS sites – at least for Chrome. And while we agree with the security precautions motivating Chrome’s decision, we immediately began working on a solution…   Read More

Posted July 30, 2015
By Burton Miller

The Bell is Here

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Today Roost launched something we’re cleverly calling, “The Bell”. The Bell provides a rich experience around web push notifications. We’ll explain. WHAT IS THE BELL? The Bell is a gateway into an on-site notification center. This may seem obvious, but…   Read More

Posted July 29, 2015
By Burton Miller

Chrome Add-to-Home-Screen Narrows the Gap Between Web and App

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The advent of the modern smartphone (2007) created a new user experience that has changed the world: The Mobile App. This user experience is so simple and powerful, it compared only with one other simple, intuitive interface: The Web. Since…   Read More

Posted July 1, 2015
By Burton Miller

Localhost Testing With Roost

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Though Roost integration is a pretty straightforward affair, you might feel a bit sensitive about testing it out on your live site. Many developers will prefer testing any new technology in a local, private environment. The new Roost Localhost Guide…   Read More

Posted June 17, 2015
By Burton Miller

How to Unsubscribe from Safari and Chrome Notifications

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On average, less than 10% of subscribers opting in for notifications on a given site will unsubscribe in a year’s time. Web notifications generally stick. People like the channel. But there are times when you’ll want to unsubscribe from a…   Read More

Posted June 2, 2015
By Burton Miller

Chrome Notifications for Squarespace

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Squarespace is a great platform, and many Roosters use it to create amazing web experiences. With the launch of the new Roost Chrome notifications, Squarespace users can now reach a broader audience. This article will cover installing the Roost Chrome…   Read More

Posted May 26, 2015
By Burton Miller

A/B+ (Multivariate) Testing of Push Notifications

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Optimizing click-through rates is a critical aspect of content delivery. There are many pieces to this puzzle, including timeliness, targeting (user segmentation), frequency of messaging, and our focus here, the effectiveness of the notification’s text. Roost has a handy tool…   Read More

Posted May 12, 2015
By Burton Miller

Easy SSL for Your Site with CloudFlare

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Roost recently added Chrome notifications as a powerful new capability. This features requires SSL due to their ServiceWorker implementation, and other browsers are following the same path. You can set up HTTPS/SSL through your hosting provider, but this is not…   Read More